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Christabel Ojuok

Christabel Ojuok is the co-founder of Nesti, a proptech company transforming access to homeownership by making home financing more inclusive and accessible. With a background in real estate, she recognized that traditional mortgage systems often exclude self-employed individuals, entrepreneurs, and informal workers—not because they can't afford to own homes, but because existing credit models fail to reflect how they earn and manage money. At Nesti, Christabel has led the development of innovative solutions that rethink how creditworthiness is assessed, including the use of rental payment history as an alternative measure of financial reliability. Her work bridges the gap between financial institutions and underserved homebuyers, helping expand access to affordable housing while driving innovation across Africa's real estate and mortgage ecosystem. Passionate about financial inclusion, Christabel is committed to challenging long-standing assumptions about who qualifies for homeownership and building a future where more Africans can own homes regardless of how they earn a living.

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Real Estate Tech

The Real Reason Banks Keep Saying No | ft. Christabel Ojuok (Nesti)

On this episode of After Hours, in partnership with Tanqueray Africa, Christabel Ojuok, co-founder of Nesti, shares how she's rethinking access to homeownership for millions of Kenyans excluded by traditional mortgage systems. She reflects on why Nesti pivoted from a property marketplace to alternative credit scoring, how rent payments can unlock access to home loans, and what it takes to build trust and innovation in Africa's real estate sector.

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