Juliet Njoroge

Shiro Njoroge, co-founder and Head of Growth at Mosmos, shares her journey from law school to tech entrepreneurship. The game-changer was joining Turaco, her first tech startup, where she learned to work with lean budgets, measure impact, and drive growth. This opened doors to venture capital and startup life. After roles at Turaco and Koa, she took the entrepreneurial leap, launching Mosmos through Antler’s startup program. Mosmos helps people save for specific purchases as an alternative to high-interest "buy now, pay later" services. Shiro candidly shares insights on building a business in Africa, from navigating fintech challenges to adapting strategies when their digital-only model wasn’t resonating. Recognizing the need for human connection in finance, they embraced B2B partnerships to better serve their customers.