Maureen Onyango

Maureen Onyango is the co-founder of Madata Limited, a cutting-edge tech company dedicated to helping organizations optimize their marketing spend through advanced data analytics. With over 16 years of experience at Kenya Airways, Maureen built a strong foundation in operations management across various African markets, including Kenya, Cameroon, and Senegal. This Pan-African experience provided her with deep insights into consumer behavior and market strategies across the continent, which have greatly influenced her entrepreneurial journey. After rising through the ranks at Kenya Airways, Maureen made a bold pivot from corporate life to entrepreneurship. Her curiosity about the business-class customers she interacted with sparked her entrepreneurial spirit, leading her to co-found two ventures: Mo Solutions Ltd, which supports FMCG companies and NGOs in supply chain management, and Madata Limited. Madata addresses a crucial need in the market by offering businesses a unified platform that combines both digital and traditional marketing metrics, enabling them to make informed, data-driven decisions about their marketing investments. Throughout her career, Maureen has been a strong advocate for women in male-dominated spaces, emphasizing the importance of confidence and demonstrating value over focusing on gender barriers. Maureen's advice to aspiring entrepreneurs is simple yet powerful: “Just start. The cost of waiting is higher than the cost of starting.” She also credits her success to the relationships she’s built over the years, which have opened doors and provided invaluable opportunities. Maureen’s journey is a testament to resilience, innovation, and the power of taking bold steps toward success.