Maxine Kinyua

Maxine Kinyua is the visionary founder of Tui Beauty, an innovative AI-powered beauty tech platform designed to revolutionize the skincare industry. With a deep-rooted interest in both technology and business, Maxine’s entrepreneurial journey began in high school, but it was her personal struggle with skin issues and the discovery of counterfeit skincare products in the market that truly ignited her passion for the beauty tech space. Starting with a campus-based skincare business and an Instagram page, Maxine launched MK Store, a platform to source and sell authentic skincare products. After experiencing setbacks, including challenges with inventory and insurance, she made the bold decision to pivot to a tech-driven solution — leading to the creation of Tui Beauty. Today, Tui Beauty combines artificial intelligence with personalized skincare, offering users skin diagnostics and product recommendations tailored to their unique needs. Maxine’s entrepreneurial journey hasn’t been without its struggles, including bootstrapping and overcoming self-doubt during the early days of her startup. However, her resilience, focus on customer feedback, and commitment to refining her products and processes have positioned her as a leading force in Africa’s tech-driven beauty industry. Guided by the philosophy of self-improvement and business validation, Maxine advocates for founders to embrace their weaknesses and strengths to drive success. Through her work, Maxine is not only transforming the beauty industry but also paving the way for other African tech entrepreneurs, proving that with innovation and perseverance, the potential for impact is limitless.