Serigne Fall

Serigne Fall is the founder of LOOKA Research, a research and insights specialist focused on solving one of Africa’s most overlooked challenges, research operations. He is passionate about helping companies turn data into meaningful, actionable insights and believes that research should be a practical, accessible tool, not a luxury reserved for well-funded organizations. Known for championing a more iterative and user-centered approach, Serigne advocates for continuous feedback loops and intentional engagement with users as a way for startups to validate ideas, reduce risk, and build better products. He challenges the common belief that research must be expensive to be valuable, emphasizing that clarity often comes from simple, consistent curiosity. He is also a forward-thinking voice on the role of AI in research, recognizing its potential to improve speed and efficiency while also calling attention to the risks of bias, especially in African contexts. Through his work, Serigne continues to push for a more thoughtful, practical, and impact-driven approach to research across the continent.