Patricia Wanjira Ng'ethe 🇰🇪

Patricia Wanjira, a passionate product marketer and marketing lead at Chumz IO, shares her impactful and adaptable journey. Initially interested in medicine, she explored finance during high school, discovering Behavioral Finance and its impact on investment decisions. Recognizing the potential to influence behavior through marketing, she combined her finance knowledge with marketing strategies. Joining Unilever, she gained valuable sales experience and developed relationships with retailers. As the marketing lead at Tombs IO, she successfully executed the Chumz app's go-to-market strategy in Kenya, resulting in impressive customer base growth. Patricia's story emphasizes the importance of open-mindedness, embracing opportunities, and leveraging diverse skills to create a unique and meaningful career trajectory in Africa's tech industry.