Will Green

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Will Green is an entrepreneur, angel investor, and ecosystem builder with over 20 years of experience working across Africa and globally. He is passionate about building strong, intentional communities and believes that relationships are the true currency of the startup ecosystem. Known for creating and leading initiatives that bring founders together, Will advocates for collaboration over competition and emphasizes the power of consistent, meaningful connections. He is also a strong voice for practical, founder-first thinking, highlighting the importance of sales, strategic capital, and transparency in building sustainable businesses. Through his work as an investor and community builder, Will continues to challenge traditional approaches to entrepreneurship while helping shape a more connected and opportunity-driven African tech ecosystem.

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Pitch Decks Over Relationships :The Startup Mistake Every Founder Makes ft. Will Green

On this episode of My Tech Story Africa, Alice Kanjejo sits down with Will Green, entrepreneur, angel investor, and ecosystem builder with over 20 years of experience across Africa and beyond. He shares why relationships matter more than pitch decks, the power of intentional communities, and why collaboration beats competition in African ecosystems. Will also unpacks why sales is a critical but overlooked growth driver, and explores the importance of strong founder–investor relationships and strategic capital in bridging Africa’s funding gap.

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